Tourism Economy Day Brings Business and Policy Leaders Together at the State House

Tourism Economy Day Brings Business and Policy Leaders Together at the State House

On Thursday, April 16, tourism and hospitality industry leaders gathered at the State House to engage with legislators and administration officials to highlight the collective contributions of the visitor economy to Vermont. Tourism Economy Day, convened by the Vermont Chamber of Commerce and Ski Vermont, brought businesses together to advocate for a strong Vermont visitor economy.  
  
Industry leaders shared perspectives during a joint legislative hearing with the House Committee on Commerce and Economic Development and the Senate Committee on Economic Development, Housing and General Affairs, offering real world insight into the opportunities and challenges facing Vermont’s tourism economy.  

Tourism Economy Day brought together business leaders, legislators, and administration officials, creating space for direct conversation between policymakers and the employers who power Vermont’s visitor economy. Industry voices from across the state shared perspectives rooted in their day-to-day operations and community impact.  

“A thriving tourism economy means vibrant communities and opportunity across Vermont,” said Amy Spear, President of the Vermont Chamber of Commerce. “Tourism Economy Day ensures lawmakers hear directly from businesses. While the industry remains a major economic driver, employers are navigating workforce shortages, housing availability challenges, and rising costs.”  

Business leaders highlighted both the strengths of Vermont’s tourism economy and the challenges facing the industry. Key themes included workforce shortages, housing availability and affordability, healthcare costs, and declining Canadian visitation. Leaders also emphasized the importance of strengthening career pathways in hospitality, from culinary training to management and entrepreneurship.  

“Tourism businesses, including our ski areas, are a key driver of visitation and help support many rural communities across the state,” said Molly Mahar, President of Ski Vermont. “In addition to affordability issues and workforce and housing shortages, businesses also face an inefficient and inconsistent permitting process that adds cost and time to projects, affecting businesses’ ability to grow and remain competitive. Tourism Economy Day ensures those realities are part of the conversation as policymakers look ahead.”

The day’s programming included a joint legislative hearing, a presentation from the Vermont Department of Tourism and Marketing, and a conversation with Lieutenant Governor John Rodgers.  

Commissioner Heather Pelham shared updates on visitation trends, marketing strategies, and the impact of tourism on the state’s economy.  The day concluded with an acknowledgment on the House Floor recognizing tourism’s vital role in Vermont and declaring April 16, 2026, Tourism Economy Day.  

Tourism Economy Day highlights the role of tourism in advancing the Vermont economy through collaboration between businesses and policymakers. Vermont’s visitor economy has a $4.2 billion annual economic impact and employs 9% of the Vermont workforce. 

CONNECT WITH OUR TOURISM AND HOSPITALITY EXPERT

Amy Spear

President

Fiscal Policy, Taxation, Tourism and Hospitality, Workforce Development

RECENT NEWS

Help Shape Vermont’s Business Climate

Help Shape Vermont’s Business Climate

We are gathering input from Vermont businesses to identify the most challenging regulations, opportunities for improvement, and ways state policy can better support a predictable, competitive business climate.

Take this one-minute survey to share your perspective. Your input will directly inform our advocacy.

Vermont Chamber of Commerce Mini Survey – Regulations – Fill out form

CONNECT WITH OUR POLICY EXPERT

Megan Sullivan

Vice President of Government Affairs

Economic Development, Fiscal Policy, Healthcare, Housing, Land Use/Permitting, Technology

RECENT NEWS

A Tax Proposal With Broader Implications for Vermont Businesses

A Tax Proposal With Broader Implications For Vermont Businesses

A policy framed around who it targets often raises a more important question: how it works. In Vermont, that distinction can change the outcome.

This week, the House Ways and Means Committee continued its review of a draft bill that proposes new taxes on high-income earners, investment proceeds, and income from pass-through businesses. The proposal is framed around higher-income filers, but in practice it reaches many Vermont small businesses because their income is reported through owners’ personal tax returns. In Vermont, business and personal income are closely connected, a distinction is not technical. It shapes how this policy will be felt across Vermont’s economy.

The Vermont Chamber testified before the Committee on this proposal and submitted a detailed white paper outlining how the bill functions within Vermont’s business structure. That testimony focused on the interaction between the proposal and Vermont’s pass-through business model, particularly in rural regions where locally owned businesses are the backbone of the economy.

At the same time, testimony from other organizations reflected a broader policy conversation.

Proponents argued it would boost tax fairness, respond to federal changes, and raise revenue for public investments, noting that higher-income households often pay a smaller share of their income in state and local taxes and that added funds could help address affordability challenges. Opponents raised concerns about Vermont’s competitiveness, warning that higher marginal rates and new taxes on investment and pass-through income could affect business investment, workforce recruitment, and long-term growth.

Against that backdrop, the question is not only who the bill is intended to impact, but how it operates in practice.

What the Proposal Does

At a high level, the bill introduces three structural changes to Vermont’s tax framework:

  • New surtax layers on higher-income
  • A 3% minimum tax floor based on adjusted gross income (AGI)
  • A new tax on investment proceeds

Individually, each of these is significant. Together, they represent a shift in how income is taxed in Vermont. Notably, the minimum tax floor is tied to adjusted gross income rather than taxable income. That distinction is central to understanding the bill’s broader effects.

Why It Reaches Beyond Wealth

The proposal is framed as targeting wealth; however, in Vermont, that framing does not fully capture how the policy operates.

Most Vermont businesses are not taxed as traditional corporations. They are pass-through entities, including LLCs, S corporations, partnerships, and sole proprietorships. In these structures, business income flows directly onto the owner’s personal tax return.

That means changes to personal income tax policy often function as changes to business taxation. This includes many of the businesses that define Vermont’s economy:

  • Farms
  • Inns and lodging businesses
  • Contractors and trades
  • Small manufacturers
  • Specialty food producers

This structure is especially common in rural Vermont, where locally owned businesses are often the primary employers in a community.

The AGI Constraint

One of the least visible but most consequential elements of the proposal is the 3% minimum tax floor based on AGI. AGI is an accounting measure. It reflects income before many real-world obligations are accounted for. For pass-through businesses, income reported on a personal return may already be committed to:

  • Payroll
  • Equipment replacement
  • Debt service
  • Reinvestment into operations

This creates the potential for tax liability that does not align with available cash. For businesses with narrow margins, seasonal cycles, or high reinvestment needs, that distinction becomes particularly important.

Business Succession and Capital Gains

The proposal also introduces a new tax on investment proceeds. According to the state’s analysis, capital gains represent a significant share of that tax base. In Vermont, capital gains are not limited to passive investment activity. They are often tied to business succession.

When a business owner retires and sells a company, those proceeds typically represent:

  • A lifetime of reinvestment
  • A transition to new ownership
  • The continuation of a local employer

Changes to how those transactions are taxed can influence whether businesses are transferred locally, sold to outside buyers, or closed altogether. In rural communities, where businesses often serve as economic anchors, those outcomes carry broader implications.

Context Matters

This proposal does not exist in isolation. Vermont already has one of the most progressive tax systems in the country. At the same time, the state ranks near the bottom nationally in economic outlook. That combination shapes how policy changes are absorbed.

In a state working to grow its workforce, expand housing, and strengthen long-term economic capacity, the structure and impact of tax policy matter.

Affordability and Outcomes

The proposal is often discussed in the context of affordability. However, it does not directly address the primary drivers of cost:

  • Housing supply
  • Workforce availability
  • Healthcare costs
  • Childcare access

At the same time, it may influence:

  • Business reinvestment
  • Workforce recruitment
  • Ownership succession

Redistribution and structural affordability are not the same.

The Bottom Line

In Vermont’s economy, this bill would function more broadly than a tax on wealth. It reaches into active business income, business transitions, and the employers that sustain communities across the state. As policymakers continue to evaluate the proposal, the focus should remain on how it operates in practice.

Because in Vermont, structure determines outcome.

CONNECT WITH OUR TAX EXPERT

Amy Spear

President

Fiscal Policy, Taxation, Tourism and Hospitality, Workforce Development

RECENT NEWS

Issue Updates from the State House | Week of April 13, 2026

Issue Updates from the State House

Week of April 13, 2026

A weekly snapshot of key legislative activity impacting Vermont’s business community. 

  • Paid Family Leave: The House General and Housing Committee took testimony on the roll out of the state’s voluntary Paid Family Medical Leave Insurance program and heard from paid leave advocates on their push to create an expansive state mandatory program, funded through a payroll tax.
  • Economic Development: The House Commerce and Economic Development Committee continued work on S.327, adding additional meetings for the convention center task force and establishing a hospitality and culinary apprenticeship pilot. The Vermont Chamber is named as a stakeholder in the pilot, which could help support the state’s hospitality industry.
  • Commercial Property Assessed Clean Energy: The Vermont Chamber testified in the House Commerce and Economic Development Committee on S.138, a bill that would expand Vermont’s PACE program and enable businesses to finance efficiency, renewable, and resilience improvements. The committee amended language to allow lenders to also administer the program, aiming to reduce barriers and improve adoption.
  • Non-Compete: The House General and Housing Committee introduced non-compete regulation language to S.230, creating distinctions between exempt and nonexempt employee non-compete contracts. As discussions continue, additional testimony will be needed to ensure the proposal achieves its intent without creating broader unintended impacts.
  • Tax Conformity: The Senate Finance committee advanced H.933 after a week-long review of the targeted updates the bill makes to Vermont’s tax code, including provisions to enhance the state’s research and development environment. The bill now moves to the Senate Appropriations Committee.
  • Act 250: House Environment Committee continued in-depth review of S.325, considering amendments to repeal the road rule and Tier 3 category. These changes recognize the broken process in the roll out of Act 181, impacting rural landowners across Vermont.
  • Yield Bill:
  • The Senate Finance Committee advanced H.949, allocating additional funding for a larger buydown than advanced by the House and bringing the Senate far closer to the Governors recommendation, setting the average property tax increase to 3.8%. The amendment also reduces excess spending thresholds from 118% increases to 112%, and banks on education cost savings in future years to prevent large future rate hikes.
  • Career Technical Education (CTE): The House Commerce and Economic Development Committee continued work on S.313, adding a study on streamlining educator requirements to improve access while maintaining instructional quality. As the bill moves closer to advancement, progress continues towards aligning workforce training with statewide industry needs.
  • Education: The House advanced H.955 following a closely contested debate on the Floor, approving a bill that relies on voluntary alignment and mergers. With significant departure from the Governor’s proposal, this debate will continue.
  • Alcohol: The Senate Economic Development, Housing, and General Affairs Committee continued review of H.921, considering removal of the proposed 2028 sunset on small brewer self-distribution for amounts under 3,000 barrels.
  • Vocational Rehabilitation: The House Commerce and Economic Development Committee reviewed a new draft of S.173, replacing proposed program changes with the creation of a working group to evaluate potential improvements to the vocational rehabilitation system. This approach maintains current program stability while laying groundwork for future efficiency and effectiveness enhancements.
  • Polyfluoroalkyl Substances (PFAS): The House Agriculture Committee reviewed H.911, a bill that would prohibit pesticides and pesticide packaging containing PFAS. While specific language is still under development, potential for broader PFAS definitions could increase compliance costs for manufacturers whose processes may already be subject to regulation.
  • Wetlands: The House Environment Committee reviewed a proposed amendment to S.223 focused on targeted wetlands permitting reform to support housing development in designated growth areas. While the amendment faces strong headwinds, continued streamlining of regulatory processes remains vital for housing growth and affordability.
  • Building Energy Code: The Senate Natural Resources and Energy Committee began review of H.718, hearing concerns related to funding limitations, enforcement authority, and the need for expanded workforce training resources. Continued focus on supporting the building community will be necessary as discussions continue.
  • Event Ticketing: The Senate Economic Development, Housing, and General Affairs Committee continued review of H.512, considering exemptions for noncommercial sellers and adding a potential sunset clause to ensure the bill is targeted, effective and can be reevaluated after implementation.
  • Sister State: The Senate Economic Development, Housing, and General Affairs Committee continued review of H.674, maintaining quarterly meetings of the sister state council, leveraging existing state relationships, and considering U.S. and state sanctions lists in the vetting process.
  • Public Safety: The Senate advanced H.410, a bill that redefines recidivism to support more efficient judicial processes and quicker access to services. The bill now moves to the Governor’s Desk for consideration.

CONNECT WITH OUR TEAM

Megan Sullivan

she/her

Vice President of Government Affairs

802-522-6316

RECENT NEWS