Build Your Brand

Vermont Tourism Marketing Program

The Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing have formed a powerful partnership to drive visitors to your business. Leverage the millions of dollars invested annually to maximize your business’s exposure. 

We offer a full slate of digital and print marketing opportunities to help Vermont businesses reach their audience. Learn about our marketing products below.

CONTACT US

Marc Plouffe
Advertising Account Executive

Megan Bullard
Advertising Sales Associate

Annual Inspiration Guide

Editorial Mission

Vermont’s local communities, businesses, and attractions create the fabric that makes up the Vermont brand. Our editorial mission is to tell the story of the Vermont brand through compelling, authentic content that inspires visitors. The new Annual Inspiration Guide amplifies your businesses’ stories and the Vermont brand to the destination marketplace.

Stay & Play Directory

Premium Exposure & Robust Features

The VermontVacation.com Stay & Play Directory is the source for comprehensive business listings that visitors depend on to plan their trips. The featured listing program provides businesses with premium exposure and leverages the millions invested in marketing tactics by the Vermont Department of Tourism and Marketing.

Delivering relevant results through a multi-faceted search filter function, the Directory is designed to drive visitors down the marketing funnel on their trip planning journey.

Directory Landing Page
Featured Listing

Driving Visitors to Vermont

The Vermont Department of Tourism & Marketing executes a robust paid and earned media strategy to drive brand awareness and consideration of Vermont as a four-season destination. This strategy paired with a marketing campaign targets a qualified travel-planning audience, leading them directly to VermontVacation.com.

VISITOR INSIGHTS

Information sourced from the Vermont Agency of Commerce and Community Development.

0
million
Visitors
$
0
billion
Visitor Spending
0
million
Overnight Stays
$
0
million
Program Dollars Invested
$
0
billion
Total Impressions from Paid Activity
0
k
Conversions Generated from Tracked Marketing Activity

EARNED & OWNED MEDIA OVERVIEW

Information sourced from the Vermont Agency of Commerce and Community Development.

152,217

Email Marketing Campaign Reach

119,666

Social Media Reach

886,944

VermontVacation.com Visitors

4.89 million

Media Impressions

98,363

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