Build Your Brand

Vermont Tourism Marketing Program

The Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing have formed a powerful partnership to drive visitors to your business. Leverage the millions of dollars invested annually to maximize your business’s exposure. 

We offer a full slate of digital and print marketing opportunities to help Vermont businesses reach their audience. Learn about our marketing products below.

CONTACT US

Marc Plouffe
Advertising Account Executive

Megan Bullard
Advertising Sales Associate

OPPORTUNITY

VermontVacation.com Stay & Play Directory

The VermontVacation.com Stay & Play Directory is the source for comprehensive business listings that visitors depend on to plan their trips. The featured listing program gives businesses premium exposure.

FEATURED DIRECTORY LISTING

VermontVacation.com Stay & Play Directory
Paid
  • Basic Business Information
  • Priority Sort
  • Description Preview
  • Phone & Web Icons & Links
  • Subcategories Included (2)
  • Ability to Upgrade to Premium Filters
  • Ability to Upgrade Listing Filters & Quantity
POPULAR

BASIC DIRECTORY LISTING

VermontVacation.com Stay & Play Directory
Free
  • Basic Business Information
  • Priority Sort
  • Description Preview
  • Phone & Web Icons & Links
  • Subcategories Included (1)
  • Ability to Upgrade to Premium Filters
  • Ability to Upgrade Listing Filters & Quantity

ROBUST FEATURES

Paid listings receive additional features including:

Your listing will also appear in the printed Vermont brand publication to help drive visitors down the marketing funnel on their trip planning journey. 

AVAILABLE PRODUCTS

VermontVacation.com Stay & Play Directory

The VermontVacation.com Stay & Play Directory is the source for comprehensive business listings that visitors depend on to plan their trips. The featured listing program gives businesses premium exposure.

PRODUCT
MEMBER RATE
NON-MEMBER RATE
6-Month Featured Listing +
$540
$756
6-Month Additional Listing (second listing in same or new category)*
$90
$126
12-Month Featured Listing +
$900
$1,260
12-Month Additional Listing (second listing in same or new category)*
$150
$210
Filter Upgrade (up to 2 additional subcategories)*
$75
$105
Premium Filter Upgrade
$150
$210

* Business must already have a featured listing to qualify for these items
+ Special rates available for Chambers of Commerce and other partner organizations

Driving Visitors to Vermont

The Vermont Department of Tourism & Marketing executes a robust paid and earned media strategy to drive brand awareness and consideration of Vermont as a four-season destination. This strategy paired with a marketing campaign targets a qualified travel-planning audience, leading them directly to VermontVacation.com.

VISITOR INSIGHTS

Information sourced from the Vermont Agency of Commerce and Community Development.

0
million
Visitors
$
0
billion
Visitor Spending
0
million
Overnight Stays
$
0
million
Program Dollars Invested
$
0
billion
Total Impressions from Paid Activity
0
k
Conversions Generated from Tracked Marketing Activity

EARNED & OWNED MEDIA OVERVIEW

Information sourced from the Vermont Agency of Commerce and Community Development.

152,217

Email Marketing Campaign Reach

119,666

Social Media Reach

1.65 million

VermontVacation.com Visitors

4.89 million

Media Impressions

98,363

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