Connecting to Vermont Visitors

Vermont Tourism Marketing Offerings

Take advantage of opportunities to promote your business to the 80 million people that live within a day’s drive of Vermont. The Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing (VDTM) have partnered to create a suite of digital and print products that serve as the official fulfillment pieces for Vermont. 

Leverage the millions of dollars invested by VDTM each year to build your brand, gain greater exposure, and connect to a wider network. Learn about our Vermont Inspiration Guide, the Stay & Play Directory, and our Group Tour Marketing program. And don’t forget to market your business through our Vermont’s Signature Events program.


Marc Plouffe
Advertising Account Executive

Megan Bullard
Advertising Sales Associate


Vermont Inspiration Guide

Produced by the Vermont Chamber and distributed to Welcome Centers in Vermont and upstate New York, and throughout core drive markets from Washington, D.C., to Canada. Our editorial mission is to tell the story of the Vermont brand through compelling, authentic content.

Stay & Play Online Directory is the hub for the Vermont Department of Tourism and Marketing's digital destination marketing. Robust features include multifaceted search filters, direct booking, priority sort, and more.

Group Tour Marketing

The Vermont Chamber's group tour marketing program, Vermont Tourism Network, offers a comprehensive tour marketing program that will increase your visibility in the motor coach industry. The program includes an online directory and Group Tour Manual.

Vermont Signature Events

The Vermont Signature Events program is a partnership with the Vermont Department of Tourism and Marketing (VDTM) and the Vermont Chamber of Commerce. It is a great way for events to gain exposure and prominence. Signature Events are awarded annually and celebrate the diversity of experiences Vermonters and visitors alike can enjoy in the Green Mountain State.
Events must take place between April 1, 2024 and March 31, 2025. The deadline to apply for the Vermont Signature Events program is Friday, December 1, 2023. 
10 Winners Will Receive:
Events Must Meet the Following Guidelines:
  • Event must take place for specified and limited period of time.
  • Events can occur over a period of months (i.e., a special exhibit at a museum) or for just a few hours. Events must have an end date.
  • If your business regularly produces events, the event must be above and beyond what your normal business offers.
  • Event must be appropriate for out of state visitors as well as for Vermont residents.
  • Event must showcase the unique character of Vermont.
View the Vermont Signature Events 2023/24 winners here


Emily Berger
Communications Manager