Day: May 21, 2026

The Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing (VDTM) have announced the release of the annual Vermont Inspiration Guide, the state’s official travel publication. The Vermont Chamber produces the Inspiration Guide in partnership with VDTM each year. Print copies of the 2026/27 edition are now in distribution, reaching travelers across Vermont’s core drive markets and beyond to amplify Vermont businesses and inspire travel. Vermont’s visitor economy generates $4.2 billion in annual economic impact and employs 9% of the Vermont workforce.

The free Inspiration Guide is distributed throughout Vermont at Welcome and Information Centers, Burlington International Airport, Lake Champlain Ferries, lodging properties and tourism destinations statewide. It is also placed at premium retail outlets, travel hubs and airports across New England and New York as well as consumer shows and events throughout the United States and Canada. It is available through direct mail requests worldwide and in 2025 was mailed to travelers in all 50 states, Washington, D.C., Puerto Rico, and more than 40 countries.

The guide is part of the Vermont Chamber of Commerce’s Tourism Marketing Program, which leverages dynamic print and digital products to promote businesses to the 80 million people within a day’s drive of Vermont. The suite of products and services are the official fulfillment pieces for the state.

Vermont’s local communities, businesses and attractions create the fabric that makes up the Vermont brand. The editorial mission of the Inspiration Guide is to tell the story of Vermont through compelling, authentic content that inspires visitors. The Inspiration Guide amplifies business stories and the Vermont brand experience to the destination marketplace.

In addition to articles celebrating each of Vermont’s 14 regions, the 2026 edition marks the 250th anniversary of American independence, commemorating the people, places and events of that era at museums, town historical societies and other cultural institutions.
The “Unexpected Experiences” feature article shines a spotlight on the hidden gems that define Vermont’s depth as a travel destination across the Green Mountain State.

Individuals, businesses and organizations can obtain free print copies of the 2026/27 Vermont Inspiration Guide by visiting https://vermontvacation.com/request-information/.