The Vermont Chamber of Commerce brought tourism and hospitality leaders together with legislators at the State House on October 21 to discuss the challenges and opportunities shaping Vermont’s visitor economy. The policy retreat focused on strengthening business conditions, supporting long-term growth, and exploring practical approaches to help tourism businesses remain competitive.

From rising operating costs and workforce shortages to housing constraints and regulatory uncertainty, participants examined the interconnected pressures affecting the industry. Discussions also highlighted the importance of sustained tourism promotion, attracting visitors beyond peak seasons, and supporting the businesses and communities that depend on a strong visitor economy.

Addressing Challenges Across Vermont’s Visitor Economy

Tourism and hospitality businesses play an important role in communities throughout Vermont, supporting employment, local economic activity, and the state’s appeal as a travel destination. However, the conditions affecting their operations extend beyond the tourism industry itself.

During the retreat, business leaders shared firsthand experiences with workforce availability, affordability pressures, and the challenges of planning for future investment. Conversations explored how these factors influence the ability to attract and retain employees, serve visitors, and sustain business growth.

Participants also discussed opportunities to strengthen Vermont’s year-round visitor economy, recognizing the importance of reaching travelers across different seasons and destinations.

Connecting Tourism Perspectives With Policy Action

The retreat created an opportunity for industry leaders and legislators to examine how state policies and broader economic conditions affect Vermont’s tourism and hospitality businesses. These discussions helped identify shared challenges and opportunities for continued engagement.

Insights from the retreat will help inform the Vermont Chamber’s advocacy efforts ahead of the 2027 legislative session. By bringing tourism and hospitality perspectives into policy discussions, the Chamber will continue working to improve business conditions, strengthen year-round visitor demand, and support a more competitive visitor economy.