Connecting to Vermont Visitors

Vermont Tourism Marketing Offerings

The Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing (VDTM) have partnered to create a suite of digital and print products that serve as the official fulfillment pieces for Vermont. Your placement aligns with a statewide marketing program backed by millions in paid and earned media, driving 1.58 million annual website visitors, 200k directory unique visitors, and a social audience of more than 168k.

Leverage the millions of dollars invested by VDTM each year to build your brand, gain greater exposure, and connect to a wider network. Learn about our Vermont Inspiration Guide, the Stay & Play Directory, and our Group Tour Marketing program. And don’t forget to market your business through our Vermont’s Signature Events program.

Marc Plouffe

Tourism Sales Account Executive

802-825-8070

Nikki Muir

Tourism Marketing and Sales Manager

802-613-7016

The 2026/27 edition of the Vermont Annual Inspiration Guide is the ultimate planning resource for your next Vermont vacation. Discover ideas for your upcoming visit, including lodging options, dining experiences, and must-see attractions.

Vermont Inspiration Guide

Produced by the Vermont Chamber and distributed to Welcome Centers in Vermont and upstate New York, and throughout core drive markets from Washington, D.C., to Canada. Our editorial mission is to tell the story of the Vermont brand through compelling, authentic content.

Stay & Play Online Directory

VermontVacation.com is the hub for the Vermont Department of Tourism and Marketing's digital destination marketing. The directory is managed in partnership with the Vermont Chamber and features multifaceted search filters, direct booking, priority sort, and more. Directory listings alone received over 193,000 page views in 2025 and drove 29,000 users directly to business websites.

Group Tour Marketing

The Vermont Chamber's group tour marketing program, Vermont Tourism Network, offers a comprehensive tour marketing program that will increase your visibility in the motor coach industry. The program includes an online directory and Group Tour Manual.

Vermont Signature Events

The Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing announce an annual slate of Vermont Signature Events program winners. These top-rated events bring visitors into the fabric of the community and offer a true taste of what’s local, fueling the Vermont visitor economy. Each year, 13 million visitors contribute $4.2 billion in spending and support over 35,000 jobs totaling 11.5% of Vermont’s workforce.